designer / illustrator
designer / illustrator
Fly the Whale, a NYC-based plane charter company, had previously targeted a corporate customer. As they expanded to offer flights to the Hamptons, Nantucket and the Caribbean, they wanted their brand to also appeal to the luxury travel set. I updated their logo and designated a new color palette (from which they painted their planes) & created print material to reflect this new audience.
The result? Just plane gorgeous!
Sorry, couldn’t resist.
Old plane & logo next to new plane & logo.